That’s right! We are super excited to announce that Dive Ninja has received FIRST PLACE in ALL 7 CATEGORIES in Pacific & Indian Oceans at the Scuba Diving Magazine’s 2023 Readers Choice Awards — including taking #1 for Best Overall Dive Center and #1 for Quality of Diver Training! The whole ninja family is blown away by this incredible news. Think about it for a moment, Dive Ninja is in the Pacific & Indian Oceans region competing alongside massive divemaster & instructor development dive centers in some of the most iconic dive destinations in the world like Indonesia, Thailand, and the Maldives. We’re so excited to see our hardwork pay off and put Cabo & Baja on the map not only for amazing diving but as as place where you can receive some of the world’s best training and PADI courses. The awards have 7 distinct categories for dive shops. Here’s how we ranked:

• First Place, Best Overall Dive Center
• First Place, Quality of Diver Training & Courses
• First Place, Quality of Staff
• First Place, Attention to Safety
• First Place, Quality of Facilities
• First Place, Quality of Dive Boats
• First Place, Quality of Rental Gear

Plus, we were also been informed that we are the first dive shop to ever take first place in all 7 categories in the 30 year history of the awards. Dive Ninja’s Platinum Course Director, Aitor Díaz, was so stoked when we told him the news: “To see all of our Ninja team’s hard work and passion come together to take first place not only in quality of dive training & courses, like our PADI Instructor courses & Divemaster programs, as well as quality of staff and best overall dive center  — but to be ranked first place in all 7 possible categories is a dream come true.” 

Even the original Ninja himself, Jay Clue, was blown away. Saying, “I’m at a loss for words. I can’t believe our small shop was able to make it in the top 10, let alone take first place in every possible category. It’s such a special feeling to see all our hard work pay off and to show that a tiny conservation focused dive shop could rank alongside the much bigger, heavier hitters in a region packed with so much of the world’s best diving. All I can say is thank you so much to all of the amazing ninjas around the world that have supported us over the years.”, 

Team Ninja will receive their 7 awards at this years DEMA Show in Orlando, Florida taking place November 1-4, 2022 at the Orange County Convention Center. Both Jay and Aitor will be at the Dive Ninja booth #1613 at DEMA representing the team. So make sure to stop by and say hello or ask them how Dive Ninja can help make diving your dream job.  The award winners will be officially announced in the World’s Best Diving issue of Scuba Diving Magazine coming out in early November.

Cost vs Quality

Spend some time in the dive industry, and you’ll notice that it’s an increasingly crowded field, with new dive operations opening, and others failing, all the time.  To be successful, somehow a dive operation (and this can be a huge dive centre, or a one man band that you setup independently post your IE) needs to standout, to both attract and retain customers.  Commercially, there are two main ways to do this – either compete to provide the lowest cost, or standout by providing the highest quality.  Now, competing on cost is problematic, as inevitably corners will be cut, intentional or not – which isn’t great as this may compromise safety.  In our view, the better, and more sustainable way to standout is by providing high quality experiences and services. 

What is High Quality?

So what does high quality mean in this context?  Well, customers want good experiences and excellent training – so that needs to be a huge check.  And safety of course, shouldn’t be taken for granted, so another big check.  But today’s increasingly more discerning and environmentally aware customers also want assurance that their leisure activities will not have a negative impact on the environment.  This is where a dive offering with genuine sustainable tourism and conservation practices credentials can really stand out.  Increasingly, divers understand that doing things the right way costs a bit more. But they also remain loyal to operators that they trust will ensure that their environmental practices are truly green.

Unique experiences

By building on experiences focusing on nature interpretation, conservation and citizen science type activities, you as a dive professional, will be able to offer your customers something different.  Not only are their leisure activities not having a negative environmental impact – citizen science actually turns the dial all the way up the other way, and ensures that their holiday fun time actually contributes positively.  Customers are able to take part in and contribute to real scientific research – allowing them to make a difference and be part of the solution.  Customers will choose activities and holidays that tie in with their personal values, and increasingly conservation and citizen science led activities such as Dive Against Debris, and local partnerships with marine researchers fit the bill.

Long Term Thinking

By operating sustainably and prioritising conservation over simple profit, dive professionals are ensuring that there is a longer term future in the industry.  Sustainable practises, such as not dropping anchor on a reef, may take more time and effort, but it ensures that the marine environment thrives year after year, and the dive sites will flourish and delight divers for generations to come.  Cabo Pulmo is a shining example of this – by establishing and enforcing community owned sustainable practises and monitoring, the biomass of the reef has increased by nearly 500%, and it is now a premier diving destination.  

Inspiration

As a professional dive instructor, knowing and believing that you are working in a sustainable and conservation minded way provides a boost to your confidence and motivation.  We all know that the dive industry is not perfect, but you at least, are working in a positive, higher standard way – protecting the marine environment that we all love, while at the same time sharing it with delighted customers.  It makes it much easier to get out of bed in the morning when you are not only doing something you love, but also sharing that passion with other like minded divers.  Plus, you role as a PADI Divemaster or Instructor gives you the opportunity to inspire the next generation of divers to love and take care of the underwater world! You can create lasting impacts as those new divers grow and go on to share what they’ve learned from you with their friends and family – or maybe even their guests & students when they one day decide to follow your lead and become a dive instructor! By focusing on sustainable tourism and conservation you not only become a role model in the industry, but a massive force for change.

Ready to be a conservation minded dive instructor?  Click here to learn more about the Ninja IDC Program and sign up today! 

Ninja Family Guest Writer:

Sze Wei

Lover of all marine animals big and small – and ok, yes, I like diving a lot!  When not underwater, I can be found in London with my goldfish.
Follow Sze Wei on Instagram

Let’s Get Started

The other day our Course Director, Anders, and Master Ninja, Jay, were speaking about how great it would be to have a resource for our dive professional students and alumni to easily find information on various topics. So the lightbulb has gone off and here we are a few days later launching our new blog on IDC Los Cabos! We’ve got some really great plans for this section of the website and see it as a growing resource for future students, alumni, and current students. But we also want to get you an inside look of what it’s like to do your Divemaster or IDC with Dive Ninja Expeditions too! So Stay tuned for articles on everything from what it’s like to do an IDC in Los Cabos, to why sustainable tourism is important for dive pros to learn, articles on sharks, rays, conservation, tips for teaching and taking courses as well as so much more! We’ve begun reaching out to our friends in the industry to also get some super cool articles on different subjects from marine scientists, award winning underwater photographers, conservations, experienced dive pros, and more! So make sure you check back often!

And in the meantime, if you’re interested in submitting an article that you think would be great for our students or alumni just give us a shout!